Digital Media Planning, Development, Execution & Measurement

digital media

Digital Intersection provides strategic data-driven solutions across multiple digital media platforms. We approach each client’s needs with an in-depth analysis of their past and recent online marketing program experience and collaborate with their teams to build an integrated online digital media strategy and plan that is individualized to achieve our clients’ marketing objectives that will maximize the return on every client dollar invested.

Our Approach:

  • Assess client marketing goals and objectives (qualitative & quantitative)
  • Audit existing campaigns and provide strategic and tactical recommendations
  • Geographic, Demographic, Behavioral, Psychographic/Lifestyle
  • Engagement and audience building
  • Promotional campaigns
  • Management strategy and tactical guidance
  • Analyze historical data
  • Competitive market research
  • Strategies around KPIs and customer journey mapping
  • Day-parting
  • SMS campaigns
  • Content Marketing and SEO
  • Google AdWords and Display
  • Bing and Yahoo
  • Facebook, Twitter, LinkedIn
  • YouTube
  • Native advertising
  • Specialized placements and sponsored content
  • Mobile search and display
  • Remarketing
  • KPI measurement and optimization
  • Custom dashboards for internal audiences (senior leadership, strategists, tactical team)
  • Google Analytics
  • DoubleClick
  • Tableau Business Intelligence...turning data into insights

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