Recognizing the fact that most non-profit organizations are working with limited funds/budgets, Digital Intersection has learned over the years that supporting non-profit in raising needed financial support, differs very little in the database marketing work that our agency undertakes with for-profit organizations. At the end of the day, the charge is to maximize the return on marketing investment for every dollar generated for the non-profit organization. What’s more the Customer Relationship Development Continuum is just as effective in developing the pathway for Member Acquisition through to Advocacy.

Stages of Membership Relationship Development

  • Identification
  • Dialogue
  • Acquisition
  • Retention
  • Growth
  • Advocacy 
  • Membership Profiling and Segmentation Analysis
  • List Development
  • Website Design & Development
  • Email Campaigns
  • Mobile Marketing
  • Search Engine Optimization
  • Direct Mail
  • Measurement Against a Defined Set of KPIs

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