Consumer Products

Beginning with a clear understanding of our Consumer Products clients’ brand positioning and unique value proposition (UVP), competitive landscape and importantly, business development goals and objectives, Digital Intersection, collaborates with our clients’ marketing teams to craft a marketing strategy and integrated communications platform to achieve the desired marketing objectives, while maximizing our clients’ return on marketing investment (ROMI).

Consumer Products

Integrated Marketing Strategies & Tactics

  • Customer Database Profiling & Segmentation Analysis
  • Propensity Scoring Analysis – to refine targeting strategies
  • Primary Quantitative Marketing Research
  • Brand Positioning & Unique Value Proposition (UVP) Messaging
  • List Development
  • Creative Services – design and content development
  • Email Marketing
  • Website Design & Development
  • Mobile Marketing
  • Search Engine Optimization (SEO) both Paid and Organic Search
  • Direct Mail
  • Measurement Against a Defined Set of KPIs

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